VIC State Advisory Board

Chair of Victorian State Advisory Board Adrian Williams

Vice President Operations VIC/TAS/SA for Accor Hotels


Adrian Williams is Vice President Operations for Victoria, South Australia and Tasmania for the global hotel group AccorHotels. AccorHotels operates 52 hotels across these sates and have more than 3000 employees.

With over 20 years’ experience in the hospitality industry, Adrian has held various roles in hotels in multiple cities and states across Australia and Canada. He has been a passionate advocate for the industry with involvement in regional tourism and industry associations across all states of Australia. He is currently a board member of the Melbourne Convention Bureau and a member of the VTIC Accommodation Policy Committee.  

Adrian holds a Bachelor of Business (CHM) from Victoria University and Masters of Marketing.

Catherine Mapperson

Franchisee, Quest on Dorcas and Quest St Kilda Road


Catherine Mapperson has been with Quest Apartment Hotels for over 20 years, purchasing her first franchise in 2000 and a second franchise in 2004. She has spent over five years on the Quest Franchise Advisory Council (FAC), which acts as a conduit between the franchisee network and the franchisor, providing support and promoting best practice.

Catherine has trained and mentored people to become Quest franchisees, both within her businesses and also as part of the Quest Apartment Hotels formalised approach. Participating in two owners corporation committees for over 17 years, Catherine understands building management, contract negotiation and dispute resolution.

Prior to a career with Quest, Catherine completed a Bachelor of Arts with Honours, specialising in Politics and Criminology, plus experience in the retail industry in London.

Doug Flavell

Regional General Manager VIC/TAS, Mantra Hotels


Doug Flavell has been the Regional General Manager of Mantra Hotels (Victoria & Tasmania) since January 2011.

Based in Melbourne, Doug is responsible for 28 hotels under the Peppers, Mantra, Breakfree and Arts Series brands. Properties range from luxury retreats and coastal resorts to serviced apartments and boutique 5 star hotels.

A passionate hotelier, he joined Mantra Hotels after relocating from New Zealand. In previous roles, Doug held senior positions with Millennium and Copthorne Hotels, Kingsgate Hotels, Quality Hotels and Hyatt International.

Brett Salter

National Accommodation Manager, ALH Group


Brett is the National Accommodation Manager for ALH Group; Australia’s largest owner operator of hotels/pubs (95 accommodation hotels, 335 hotels/pubs, 2000+ rooms). Brett joined the ALH Group in 2014 to create and implement a new strategic vision for ALH accommodation which included a new dedicated accommodation team, who have developed internal standards which will lead to the launch of an exciting new hotel brand in 2018 with the vision of having 100 branded hotels nationally within 4 years.   

Prior to ALH, Brett was formerly Senior Development Manager for Choice Hotels Australasia where he was personally responsible for more than 100 new franchisees joining the network and in the later years successfully led the Development team driving franchise recruitment and contract renewals through-out Australia and New Zealand.

Blair Roxborough

Area General Manager VIC/SA/TAS/QLD, IHG


Based in Melbourne from 2012, Blair is Area General Manager for IHG for Victoria, South Australia, Tasmania and Queensland. Across this region, IHG has operating brand representation under InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express hotels with Indigo and Voco to enter the market growing the foot print to over 20 hotels.

He has been in the hotel industry for over 25 years in numerous roles and countries including Thailand, Vietnam, Malaysia, New Zealand and Australia. During his tenure as Area General Manager for New Zealand, he was present during the 2011 earthquakes in Christchurch leading the IHG recovery efforts for the three hotels in that city assisting owners, colleagues and guests.

Having held industry advocacy roles in other destinations, he is deeply passionate about the industry, its reputation and growing great talent for its future. Blair is CPA qualified holding a Bachelor of Business.

Craig Peachey

RACV Resorts


Craig Peachey is Executive General Manager overseeing RACV’s Leisure business.  The portfolio includes the RACV City Club and Healesville County Club, RACV’s Resort portfolio comprising 8 Resorts spanning Queensland, Victoria and Tasmania, as well as a Leisure Products portfolio including Travel and Marine Insurance, an attraction ticketing business, Club Travel, Cruises and Tours.

Craig has had a multi-disciplinary career in management and broad commercial roles in the hospitality, casinos, entertainment and media sectors.  Formally Chief Financial Officer and 2IC for Star Entertainment Group’s Queensland casino and hotel operations, Craig has also previously held various roles with the Walt Disney Company over a period   of 12 years, including 5 years based in Hong Kong. 

Stephen Moore

Regional General Manager VIC/SA/TAS, TFE Hotels


Stephen Moore is Regional General Manager for Victoria, South Australia and Tasmania for TFE Hotels.

With more than 15 years’ industry experience, Steve has a strong understanding of the hospitality sector, and broad hotel experience across corporate and leisure, and in servicing remote destinations.   He has been with TFE Hotels for the past ten years and overseas a growing portfolio of hotels across the Vibe Hotels, Rendezvous, Adina Apartment Hotels, Travelodge Hotels and TFE Collection Hotel brands.

With 26 new hotels in TFE’ pipeline, Steve and his experienced team will open seven new hotels in 2020-21 – Vibe Melbourne, Vibe Hobart, Adina Southbank, Adina West Melbourne, Vibe Adelaide, Travelodge Adelaide - and introduce a new hotel brand into Australia.

Luke Moran

Chief Operating Officer, Lancemore Hotels


Luke is the Chief Operating Officer for Lancemore Hotels. Lancemore Hotels owns and operates Luxury Boutique properties across Melbourne, Sydney, Regional Victoria and North Queensland.

With over 25 years’ experience across multiple Brands and countries. Prior to Lancemore, Luke spent the past 10 years as part of the executive team at Mantra Group. During this period he had oversight over several teams, culminating with accountability for the  group commercial outcomes and operations over 4 brands, Peppers, Art Series, Mantra and Breakfree. Prior to this Luke spent time in both China and Hong Kong with Starwood Hotels and Langham Hospitality Group along with time on the iconic Hayman Island.

Michelle King

National Membership Manager


Michelle has enjoyed a successful senior management career across the tourism, hospitality, education and association sectors both within Australia and internationally. Roles within the tourism and hospitality sectors include Director of Sales and Marketing for a luxury hotel product, National Sales roles within a regional hotel franchise and management group servicing brands including Choice Hotels Australasia, Constellation Hotels and Sundowner Motor Inns and National sales acquisition and account management position at Hertz UK.

Within the education sector, Michelle has extensive experience as a vocational trainer in the business and tourism faculties and the association sector as Executive Officer at the Tourism Accommodation Australia (Victoria).

As the National Membership Manager Michelle is responsible for growing membership, sourcing sponsorship opportunities, acting as the Secretariat of the State Advisory Board in Victoria and servicing the needs of the accommodation members across Australia.