VIC Economic & Hotel Market Update
2:30 PM for 3:00 PM start - 4:30 PM followed by networking drinks Local Time
Sofitel Melbourne on Collins
This event is designed to provide you and your team with:
- a detailed analysis of current market trends and insights into the Melbourne and VIC market;
- and the performance outlook for Melbourne Hotels
This event is designed to support you and your team with your upcoming budget preparations and marketing plans, and assist in managing your hotel's performance moving forward.
Matthew Burke, Regional Manager Pacific, STR
Matthew will present an analysis of current trends and insights into factors impacting market performance, inclusive of planned current and future supply.
Damien Little, Director - Research, Development & Strategy, AHS Advisory
AHS Advisory will provide an overview of the market outlook for the Melbourne Tourism Region. As the Melbourne TR market looks to recover from the worst impacts of the COVID-19 pandemic, a number of challenges remain including a slow return to corporate travel demand, a struggling events industry and the continued lack of international travel. These challenges, together with a growing supply pipeline, will subdue and prolong the return to pre-COVID performance levels.
Panel discussion: To discuss recovery measures for Melbourne and Greater Melbourne with a focus on the next 3-6 months. With forward occupancy for Melbourne hotels at <5%, the focus for this discussion is demand drivers for Melbourne in the short term.
Moderator: Dean Long, Chief Executive Officer, Accommodation Association
- Kath Mainland, Chief Executive Officer, RISING
- Katrina Sedgwick, Chief Executive Officer, ACMI
- Jane Zantuck, Assistant Director - Marketing & Corporate Partnerships, National Gallery of Victoria
- Special Guest - Robynne Berg MBus (Mktg), Director, thinkplayact
Robynne is an internationally qualified customer experience and innovation consultant. Robynne will give some perspectives based on conversations she's had with companies across the globe during the pandemic. She will also provide insight into the critical steps Melbourne hotels can implement to work with current and emerging Demand Drivers to Melbourne.