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Accomodation Association News

News Affecting the Accommodation Industry

The New Modern at Crowne Plaza Melbourne

For three decades, the iconic Crowne Plaza Melbourne has played a definitive role in Melbourne’s rich cultural history. Unveiled in early December as the city opens for visiting locals and interstate guests, the hotel’s extensive transformation is now complete across all 432 guestrooms and suites, new restaurant and bar outlets, public areas, conference and meeting facilities, rooftop pool and fitness centre.

The refurbishment ushers guests into the new era of Crowne Plaza locally, with design hallmarks, innovation technology and functionality which sit at the heart of the brand’s global transformation.   Throughout its entirety, Crowne Plaza Melbourne celebrates bold layers of timber, stone, metal and glass bringing its brutalist style and surrounding industrial heritage into a ‘New Modern’ era.

The ‘New Modern’ concept sits proudly within the architectural façade that is innately recognised along the Yarra River and will continue to celebrate its unrivalled views of Melbourne’s sprawling city skyline.  The hotel boasts an additional 30 new accommodation rooms, standing proud as one of Melbourne's largest single accommodation towers with 432 guestrooms and suites.

The transformation showcases a suite of brand new guest facilities including a re-imagined rooftop pool with designer cabanas, along with a 24-hour wellness centre filled with natural light overlooking the Atrium complete with state-of-the-art TechnoGym fitness equipment and floor space for the aspiring yogi.

The addition of new ‘Go-To-Hubs’ offer flexible work spaces set to inspire productivity, enabled by seamless connectivity and technology at your fingertips. Guests can connect effortlessly throughout the hotel with complimentary Wi-Fi and USB outlets available in public spaces, allowing modern travellers to work from anywhere.

More than ever before, conferences, meetings and events will be a principal focus for the hotel with the introduction of its 1,500 square metre premier event destination, Pearl Riverfront.  Located right on the Yarra River with six interconnecting studios and an additional four bespoke boardrooms and meeting rooms plus a pre-function lounge, this specially designed venue caters to residential conferences, meetings and special events for up to 700 guests. The newly designed and modern spaces feature innovative audio visual, sound and lighting technology with a dedicated Event Staging Manager on-site from AV partner, Encore Technologies.

Redefining hotel dining, guests can escape the ordinary and enjoy an elevated culinary experience rooted in storytelling at Yugo Melbourne.  With a menu curated by Chef Matthew Butcher, dining at Yugo brings something new to the plate. The menu is a manifestation of a tailored mix of Asian flavours developed with French techniques. On Sundays, enjoy a Yum Cha lunch with trolleys specifically designed for the venue as was the Cube – Yugo’s private dining room; a glass box that frosts at the touch of a button allowing for a completely immersive experience.

Dive Bar evokes the old-school dive bars of New York’s East Village. Dimly-lit and layered with neon, it’s the place to socialize and play into the late night and to dance to your favourite tunes on the guest-controlled juke box.

Finally, the eco and health-conscious café Pow Wow offers a California-inspired design that’s fresh and bright, and a vibe that’s relaxed and cosy. Here, guests will find the perfect cup of Melbourne coffee before heading out for the day.

From contactless arrivals to guest service delivery, we have designed Crowne Plaza Melbourne with 9-TO-5 (Work) and 5-TO-9 (Life) in mind.  Your next stay will embody a new way of travel.

As part of IHG, guests will stay confident, assured and safe with the refined IHG Way of Clean using new, science-led protocols and service measures in partnership with industry leading experts Cleveland ClinicEcolab and Diversey – including the IHG Clean Promise to give guests greater confidence and hotel teams the protection needed.

 

For more information please contact:

Georgia Guerinet
Georgia.guerinet@ihg.com
+61 (0) 429 409 890

About Crowne Plaza® Hotels & Resorts: Crowne Plaza® Hotels & Resorts is one of the fastest growing hotel brands globally. At Crowne Plaza® we’re all business, mostly, combining empowered service, always-on connectivity, innovative rooms and flexible co-working spaces, to enable guests to be productive, feel energised and build meaningful relationships with their clients and colleagues whist travelling for business. Beautifully equipped rooms, signature Sleep Advantage® programme, 24-hour fitness facilities, healthy food and innovative partnerships deliver an experience that’s design-led, tech-enabled and culturally relevant to the world of modern business travel; meaning guests can recharge and be inspired to enhance their downtime and worktime. For more information, visit www.crowneplaza.com, and connect with us on Facebook https://www.facebook.com/Crowne.Plaza, Twitter www.twitter.com/crowneplaza, and Instagram www.instagram.com/crowneplaza.

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