STR Benchmarking

Benefits

It’s impossible to take advantage of an opportunity if you don’t know it exists. As the industry’s trusted provider of past, present, and future data solutions, STR empowers businesses to identify opportunity from every angle and make more informed decisions at the property and above-property levels.

View the educational videos below to learn more.

Remove the guesswork and forget about speculation

Comparing your performance against the competition adds a necessary layer of context when measuring your success. More accommodation operators get those insights from STR than any other data provider around the world.

Your data will always remain 100% confidential. 

Simple and automated options are available to submit your data.

How do you get started?

Take the comprehensive approach with STR benchmarking.

Registration is quick and easy

Get Started

To learn more, please visit https://str.com/benchmarking or contact STR's Australian team at apinfo@str.com or Tel +61 02 8091 2009

STR currently works with over 2,000 Australian properties and more than 70,000 globally.

“Team members are always available to help, and all queries are resolved promptly. Our hotel’s performance figures alone cannot clearly tell us how much we are in water. STR takes that blurriness away. It paints the clear picture how we are performing compared to our direct competitors as well as the market we are in. We can then plan ahead with clarity in head.”

Utkrista Mainali, Regional Director

Suite3Sixty, Federal Group, Tasmania