Horwath HTL Australia: Hotel Market Recovery from Covid-19
Despite Australia’s relative success in controlling the spread of COVID-19, the Australian hotel industry was hit hard by the onset of the global pandemic. However, its success in controlling the virus, together with a strong and large domestic travel market, has allowed for a positive return to growth in 2021.
Australia’s two largest markets, Sydney and Melbourne, continue to struggle due to a strong reliance on corporate travel, the events industry and a larger reliance on international source markets, though many other key markets across the country have bounced back to be close to pre-pandemic demand levels.
While intermittent outbreaks of COVID-19, and the subsequent reinstatement of restrictions on movement and border closures continue to impact upon consumer sentiment and the domestic market’s willingness to travel interstate, key markets across Australia are well poised to continue on their path to a full recovery.
This report by Horwath HTL Australia, provides an outlook for 9 key city markets across Australia assessing the recovery made to date in 2021 and the outlook for future growth.
Click here to view the report.
Tourism and hotel market outlook - Executive summary
The Deloitte Access Economics Tourism and Hotel Market Outlook provides insights into the issues facing the Australian tourism and hotel sectors, including in-depth analysis of recent trends and their underlying drivers across the domestic and international tourism markets.
Unlike the national economy, unfortunately the tourism sector’s recovery won’t be V-shaped and it'll be years in the making.
Recognising that the impact of the pandemic has varied across regions and cities, and across different sectors of the tourism industry, there’s no doubt that while Australia has achieved so much in combatting the COVID-19 pandemic, success on the health and economic fronts has imposed a particularly heavy burden on the country’s tourism and hotel sectors.
Click here to read the Executive Summary, Edition 1 2021.
Tourism Research Australia (TRA) -
National Visitor Survey Results March 2021
The National Visitor Survey (NVS) results provide statistics on how Australian residents travel within Australia. You can find national, state and territory results for the:
- number of trips taken
- number of nights spent on a trip
- amount spent on a trip.
You can also:
- read about the factors influencing travel within Australia
- see the changes compared over various timeframes impacted by bushfires and Coronavirus (COVID-19).
Regional Tourism Satellite Account 2019 - 20
The Regional Tourism Satellite Account provides annual data for Australia’s tourism regions. This data includes:
- tourism gross value added (GVA) – direct, indirect and total, as well as across different industries
- tourism gross regional product (GRP) – direct, indirect and total
- tourism employment by full time or part time workers, as well as across different industries
- tourism consumption by visitor type (international or domestic), as well as across different industries
- number of tourism businesses.
This data enables you to:
- compare different regions
- understand changes in economic activity over the years.
Chinese Free and Independent Travellers – their potential for Regional Australia.
The impact of unregulated accommodation in Victoria